It’s about to get a little more expensive to visit the happiest place on earth. Last February, ticket prices went up 18 percent. Perhaps because of it, Disney has not seen park attendance decline in three of the last four quarters.
But that won’t stop the theme park giant from raising ticket prices again by the end of the month. Even with fewer people visiting, Disney is still making more money from the theme parks. Food and merchandising is up over last year, and even though hotel bookings are down, hotel revenue is up.
Disney will continue to increase single-day ticket prices because, analysts say, the park aims to get the multi-day guest who stays longer and spends more.
Typically, when Disney increases ticket prices, universal isn’t far behind.
But the increase also means more people chose one of the big parks for their annual pass, but then supplement by also visiting smaller parks like SeaWorld, Legoland and Fun Spot.
